SINGAPORE, 17 October 2014 — Cxrus Solutions, the leading enterprise IT solutions provider in Asia Pacific, has made a strategic investment in Trakomatic Pte. Ltd., a technology company specializing in video analytics, to provide a complete business intelligence solution for retailers to bridge the online and offline retail gap.

The emergence of E-Commerce has dramatically changed the way consumers shop today. A consumer may visit a store to check out a product but then purchases it online, a behaviour known as showrooming, or does the exact opposite — by researching a product online before purchasing it at the store, a behaviour known as webrooming.

“Showrooming and webrooming behaviour means retailers shouldn’t see online and offline customers as two separate demographics, but as one single entity,” said Alvin Teo, Executive Director of Cxrus Solutions.

“We believe the future of retail lies in bridging the gap between the online E-Commerce business and the offline brick and mortar business. By integrating our E-Commerce and Analytics solution with Trakomatic’s superior video analytics technology, we are able to provide a complete business intelligence solution for retailers,” he added.

Trakomatic’s patent-pending OTrack and OSense technology is capable of providing in-depth visitor metrics and analytics, including omni-directional and facial-based tracking with uncompromised accuracy.

Allen Lin, Chief Executive Officer of Trakomatics, said, “Trakomatics is all about empowering retailers with the power of information. By being part of Cxrus, we can build on each other's expertise to help retailers further optimize their business.”

Cxrus is no stranger to retailers, having successfully delivered Enterprise Web Applications and E-Commerce solutions to world renowned brands like Charles & Keith, Ermenegildo Zegna, Renoma and Braun Buffel, among others. With Trakomatics on board, Cxrus will be able to provide a more comprehensive yet non-intrusive analytics for its Customer Relationship Management (CRM) system.

Cxrus is also the official AWS Consulting Partner and Red Hat Advanced Business Partner in Singapore. With an array of industry accolades under their belt — including the Digital Life Singapore IT Developer Award and Red Hat Best Partner in ASEAN award, Cxrus Solutions continues to cement their position as the leading end-to-end enterprise IT solutions provider at the forefront of technology.