If you run a physical store, the only data you have is your total sales.

But sales data alone doesn’t quite reveal the whole picture if you don’t have other data as a frame of reference.

On the contrary, online store owners know everything about their visitors — total traffic, engagement time, bounce rate, conversion ratio and more. This enables them to measure exactly how effective a campaign is, which empowers them to make better decisions.

Now what if you can have all the information that an online store has, for your physical store?

With our breakthrough Video Analytics solution, you can.

Meaningful insights for the physical world

A simplified version of your customer journey map looks like this:

1. Walk pass your store
2. Look at storefront display
3. Walk into your store
4. Browse products on shelves
5. Interact with products
6. Buy selected products

It’s a funnel where your potential customers may leave at any point. The gold mine lies in having the right information to optimize every touch point, which ultimately leads to higher sales conversion.

That’s what our Video Analytics solution enables you to do. It analyzes streams of video footage in real-time from store cameras to produce a comprehensive business intelligence report that you can act on.

Capitalizing on the power of data

The ability to quantify the offline retail operations allows you to make better operational and marketing decisions.

You’ll be able to:

• Measure the effectiveness of your storefront and shelf displays.
• Understand the demographics of your store visitors and buyers.
• Identify the “hotspots” in your store so you can optimize the floor layout.
• Identify and respond to under or overstaffing.
• Measure sales conversion ratio and evaluate campaign effectiveness.
• Benchmark store-on-store performance, and more!

All this is made possible by a pair of patent-pending technologies called OTrack and OSense. It has been successfully implemented by several retailers in Asia Pacific to optimize their manpower allocation, and in shopping malls for traffic diversion and floor space optimization.
 

Getting started with Video Analytics

If you are a retailer looking to gain valuable insights into your customers’ behaviours, you’ll want to find out more about our Video Analytics solution.

Video Analytics is a technology provided by Trakomatic, an affiliated company of Cxrus Solutions. We would be happy to share our case studies and to give a demo of what you could achieve with this complete business intelligence solution.

Contact us at sales@cxrus.com to find out more.